Graphyte, the game customization platform has just launched Intelligent Layouts, its latest product that allows operators to offer their customers fully customized gaming experiences and applications for each player.
Intelligent designs offer the operator the advantage of adapting all the elements of their service offer to each client automatically. This means that they have a unique design for each player in the phone and desktop versions.
Damien Evans, the co-founder partner of Graphyte revealed that at the beginning of Graphyte:
“Our mission was to create the technology to change the one-size-fits-all model that prevails in bets and games, to a one-size-fits-all model that seems so natural and obvious in other sectors such as electronic commerce. With intelligent designs, we have developed the ability so that each operator makes the experience unique to each of its customers.”
He explained that operators will know that “each part of your site is adjusted to the preferences of each player, all updated and managed in real time”, while for players “the experience is transformed, the games and the product categories I like to play (or those who are very likely to enjoy) are always in front and center, and it doesn’t stop there.”
Evans added that there are promotions that they may have missed, as well as “new releases of games and events and price increases in sports can stand out with smart designs. It is incredibly powerful and the first results we have seen from operator tests have been extraordinary.”