GVC Holding is working with profession tennis player Janko Tipsarevic on a new tennis tournament that will be used to raises funds for international COVID-19 relief measures.
The Tournament dubbed GVC Global Foundation Eastern European Championship started on the 16th of June. It will be played at the Tipsarevic Academy, Belgrade. It will run for about six weeks.
The company will make an initial €20,000 donation and will top this up with a €100 for every ace served in the final week. The initiative welcomes contributions from the tennis community as well as the public.
The initial stages of this competition will feature about 100 players, which will include Nikoloz Basilashvili, Kristina Mladenovic and Andrey Rublev under the male category. The women’s group will features, amongst others, Polona Hercog, Patricia Maria Tig and Kristina Mladenovic. An additional 20 wildcards will also be announced at a later date.
Martin Lycka, GVC director of regulatory affairs, stated that the aim of this undertaking is for their foundations to promote various causes through their connection to sports. He added that for the firm, there is not a more significant challenge at the moment than facing the pandemic, and they are happy to raise funds to support those battling the disease.
Speaking on the same, Tipsarevic added that they started the initiative as a means to keep players sharp and focused during the lockdown. Now it has taken a new direction and has become a global event. He went on to say that given the current situation around the world, it makes plenty of sense to use the occasion to support COVID-10 relief measures.