China’s giant electronic company, Huawei has turned to humor to polish its reputation in Germany, as the under-pressure networks group seeks to defend its leading position in Europe’s largest market.
Billboards posted around Berlin requested whether fifth-generation mobile services will soon be more widespread than dog poop in the capital, while as Germany’s ruling party elected a successor to Chancellor Angela Merkel in Hamburg last week, Huawei stood out with a slogan.
Huawei is facing huge pressure outside China and as its Chief Financial Officer Meng Wanzhou, daughter of the company’s founder, is being held in Canada’s provincial court as the United States seeks her arrest for apparently misleading the international banks about the wrong information of Huawei’s control of a company operating in Iran.
Patrick Berger, the head of media affairs at Huawei’s Berlin office told in a campaign that his target group is very much decision makers type, launched a month ago as some German policy-makers advised Berlin to exclude Huawei. He also told that his company’s presence had nothing to do with the security debate and they will be going to be at the party conferences next year
Germany’s interior ministry told that there are no legal grounds to remove any vendor from supplying 5G gear. The network regulator has included no security requirements in its plan for a forthcoming 5G spectrum auction.
Huawei has named its campaign as ‘Huaweiterdenken’ which is a compound word meant as “Thinking ahead with Huawei.” With this campaign, the company wants to highlight how its technology is helping people as lifestyles change.
According to Germany’s information-security watchdog, they have improved the ability to inspect the information and cyber-security of equipment.
Huawei is going to trail a 5G project with Deutsche Telekom in Berlin ahead of the auction of licenses in early 2019 that would solve many issues in network investments to enable connected factories, smart cities or self-driving cars.
Although some CDU leaders dropped by Huawei’s Hamburg stand, its public affairs team was not involved in any high-level meetings, and the exhibition hall was separate from where Annegret Kramp-Karrenbauer was elected party leader.