Kindred Group has announced that it will donate all of its exposure right at the upcoming Euro 2020 (Handball) to the European Network of Active Living for Mental Health (ENALMH).
It has been known that the Kindred Group is associated with the Europan Handball Federation (EHF) tournament that will take place from 10th to 26th of January and this decision to help ENALMH will definitely promote both parties.
While Kindred Group may gain in popularity for their humanitarian practices, the ENALMH network will definitely benefit from additional exposure right during the tournament games.
The ENALMH network promotes physical activity as a way of preventing and treating mental health issues.
“Donating our exposure rights during the European Handball Championship games played in Norway to ENALMH follows our efforts to raise awareness of mental health across Europe,” Kindred’s global head of sponsorships Timo Mastelinck said.
“If we can contribute to raising awareness of how to prevent mental health problems by this donation, then it is a win-win situation. We are proud to support ENALMH in their important work.”
ENALMH vice president Jan Drobny added:
“By being connected to a major European sport event, the Active Living for Mental Health movement acquires the dimension that it really deserves.
“Thanks to the opportunity provided by Kindred Group ENALMH will be in Norway to support the spirit of the sport, to meet the Norwegian community of sport or mental health, to discuss with the sports industry and to share our ‘move to balance’ message with the big audience.”