Kobe Bryant has a new appointment. The basketball legend from the Los Angeles Lakers is now the brand ambassador for FUNN88, a leading bookmaker. The partnership promises to be great for promotion in target markets in Asia and the UK.
FUN88 has a mission to educate players, a goal and dream that Bryant is completely in sync with.
“I’m extremely excited to work with FUN88 because I immediately connected to their brand message of ‘how to live your dream.’ Part of the Mamba Mentality is to have the conﬁdence and bravery to live your dream every single day. While it’s important to have a dream, it’s more important to commit to making that dream a reality.”
For their part, FUN88 is happy to welcome Bryant to the company family. It is a team made in heaven.
According to Michelle Kendricks, FUN88 Branding Director,
“We are conﬁdent this collaboration will bring additional interest to the gaming industry and will magnify FUN88 as one of the top premium brands in the industry. The afﬁliation with Kobe Bryant is not only to engage all FUN88 existing members but also introduce us to a wide range of sports audiences.”