In a recent news update from the American tech giant, Microsoft is going to make Cortana unavailable for iOS and Android devices in Australia, Canada, and UK markets, in the initial move. Afterward, the creator of the famous operating system Windows will start pulling out its personal assistant application from India, Germany, China, Mexico, and Spanish markets by January 31st of 2020 for iOS and Android devices.
What triggered this end of support for one of the first personal assistant apps in the tech industry? Well, according to Microsoft, they are ending support for Cortana on mobile devices to groom the personal assistant application on a broader scale. It will be available only, and included, as an integral part of Microsoft Office 365 suite, a move which clearly suggests that Microsoft is planning to make Cortana the undisputed personal assistant app for the enterprise sector.
“Cortana is an integral part of our broader vision to bring the power of conversational computing and productivity to all our platforms and devices,” says a Microsoft spokesperson in a statement to The Verge. “To make Cortana as helpful as possible, we’re integrating Cortana deeper into your Microsoft 365 productivity apps, and part of this evolution involves ending support for the Cortana mobile app on Android and iOS.”
However, for Android and iOS users in America, it is unclear when the operations and support will stop for Cortana after January in the upcoming year. Microsoft Cortana, along with Siri, Amazon Alexa, Bixby, and others, is one of the earliest personal assistant apps when the development started for such apps back in 2009/2010. Cortana debuted at the Microsoft BUILD Developer Conference in San Francisco, in April 2014, as a feature announcement for upcoming Microsoft OS Windows 10 for mobile and desktop. The mobile app debuted in back December 2015.
Despite several overhauls to its interface and features, Microsoft Cortana has successfully failed to give any near tough-time to more reputable assistants like Amazon Alexa or Google Assistant. That might well be the reason why Redmond-Washington based tech giant has now pulled off its personal assistant app from consumer base to enterprise sector. This does seem a legit decision considering the influence of Microsoft Office in the corporate sector. In the end, there is not much to lose for a company that has several options at their hands to exploit if one fails to meet the expectations, right?