The National Football League franchise Detroit Lions has announced BetMGM, the joint venture between MGM Resorts and GVC Holdings, as its official sports betting partner and the very first in that respect.
The deal will see BetMGM branding shown around the Lions’ Ford Field stadium, while the operator will gain a presence on the team’s broadcast programming and digital channels.
The agreement also builds an existing partnership between the Lions and MG Resorts, which the saw the operator start the MGM Grand Detroit Tunnel Club at Ford Field.
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” Detroit Lions team president Rod Wood said.
“We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
BetMGM CEO Matt Prevost added:
“When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams.
“We are honoured to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”