Parimatch has announced the deal with Leicester City in which the operator will be the Official First Team Training Wear Partner for the 2020/21 Premier League season.

Parimatch, a global betting and tech company based originally from Cyprus, will see their branding printed on the training and warm-up wear of Leicester City’s First Team squad during all league and European fixtures this new season.

The deal will additionally see the operator’s branding appear on pitch-side LED advertising boards at all home Premier League, Carabao Cup and Emirates FA Cup games, as well as on the interview backdrops for all major games at the King Power Stadium and on Leicester’s social media channels.

The Head of Partnerships at Leicester City, Harj Hir, said:

“We are really pleased to partner with Parimatch, an exciting international brand. We look forward to working together and helping to grow each other’s international profile.”

Parimatch connect conventional and upcoming markets with an innovative betting platform and are one of most famous betting firms within the CIS region, and are set to launch a new websites particularly designed for punters in the UK.

The firm prides itself on a reliable and reasonable experience across an original mobile-oriented digital platform.

Parimatch’s betting products offer an exciting form of entertainment that improves players’ enjoyment of sport and gaming.

Sergey Portnov, CEO at Parimatch said:

“This is a fitting and excellent partnership for Parimatch. Firstly, the Premier League is one of the greatest and most popular competitions in the world. Our brand belongs on this stage.

“Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Leicester are the great surprise story of the Premier League. Their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite. Yet, just over ten years ago they were playing in third tier of English football. Their meteoric rise is because of their shrewd management and drive to succeed.

“Parimatch are also underdogs in the international gaming industry. We have had to overcome many obstacles and continue to better ourselves to get to where we are today. Leicester’s indelible spirit will help ensure we remain on this exciting path.”

Ivan Liashenko, CMO at Parimatch added:

“Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win. At Parimatch we believe that miracles can only be made through hard work and a fighting spirit.

“We are delighted that Leicester City have chosen Parimatch as their Training Wear Partner and as an Official Betting Partner. Working with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.”

In July 2018, the operator became the official betting partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are as well the shirt sponsor of APOEL FC in the Cypriot First Division.

In addition, the Parimatch Foundation was unveiled two years ago and has significantly invested in promoting health and wellbeing via empowering education and community participation in sports.

Source: https://europeangaming.eu/portal/latest-news/2020/09/11/77525/parimatch-named-new-leicester-city-training-wear-partner-and-betting-partner/

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