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Playson enters strategic partnership with LeoVegas

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Malta-based casino content developer Playson has signed a deal with the leading mobile gaming operator LeoVegas. Under the agreement, the supplier’s extensive portfolio of popular games goes live across multiple jurisdictions.

The integration is being undertaken via the highly acclaimed Relax Gaming Platform and players have been able to play the first Playson releases since 25 April. Among the titles available to them are for instance Mighty Africa, Wild Warriors or Book of Gold: Double Chance, as well as the complete flagship collection Timeless Fruit Slots which includes titles such as Seven & Fruits, Super Burning Wins and 40 Joker Staxx.

The games will be complemented by a generous batch of promotional tools including tournaments, free spins, jackpots and unique feature triggers.

Playson is looking forward to expanding their horizons

The studio has a reputation for developing visually captivating and high performance slots that provide enhanced player experience thanks to smart math and advanced mechanics. Through the new deal with LeoVegas Playson will now be able to enter new markets and deliver their content to much wider audience.

“Working with LeoVegas is an astounding achievement for Playson team. It is an opportunity to showcase our games across a wide market segment and we are excited to meet the challenge on our best foot,” said Ivan Farrugia, Managing Director at Playson.

LeoVegas is seen as the leading gaming operator in the mobile industry which is another reason why this is a great match for Playson who designs all its releases with a mobile-first approach. Moreover, the content developer has gained licenses for a number of additional markets including Sweden, Italy, Malta, Spain and the UK, thus significantly expanding their reach.

LeoVegas has been through good and bad times

The Swedish mobile gaming company is known as one of the leading figures in the European gaming industry and a number one in mobile casino. They are widely recognised for their award-winning innovation and strong growth.

A significant step in Leo’s growth is the creation of its own proprietary multi-brand platform. Its purpose is to tailor new brands in such a way that they would satisfy specific needs at different markets. It is the adjustability and high functionality that are believed to become international success. First of the launched products that came out of the platform was GoGoCasino.

Nevertheless, the company’s journey has not been without drawbacks. Last year, not long after changes were made with respect to promotional offers during registration for UK players, LeoVegas was fined £600,000 for misleading advertising and customer “failings”. According to the Gaming Commission findings, the operator sanctioned 41 misleading adverts, failed to return funds to a number of customers who chose to close their account and sent marketing material to nearly 2,000 people who had previously self-excluded. They also allowed previously self-excluded customers to gamble without speaking to them first or applying a 24-hour cooling off period.

Source: https://lcb.org/news/playson-and-leovegas-ink-strategic-agreement-to-deliver-content

About the author

Michaela Vavrusova

Michaela Vavrusova

Michaela is a freelance journalist, writer and a translator with passion for everything new. She has a university degree in Journalism and years of experience writing for various newspapers and magazines on a wide range of subjects. She takes her inspiration from travelling around the world discovering different cultures and lifestyles.

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