The leading iGaming content provider Pragmatic Play formed a partnership with online casino software company SoftSwiss. The agreement will see the former delivering its Live Casino and Bingo offering to the latter.
Pragmatic Play is bolstering its presence in the market
The developer is renowned for its multi-product portfolio consisting of innovative, entertaining and engaging content. Fully regulated and mobile-focused, the company’s offering includes a range of video slots, live casino and bingo, certified in more than 20 jurisdictions. The 80+ titles enjoy vast popularity among many players and the newly signed agreement is likely to further broaden the already large customer base.
As part of its cooperation with SoftSwiss, Pragmatic Play will let them integrate its Live Casino games, including the most modern Live Roulette, Live Blackjack and Baccarat, as well as its Bingo products. Both earned immense popularity and offer unique game experience—the live casino features professional dealers and 4k camera technology and is available on mobile or desktop in a multitude of languages and currencies, while the bingo offering, despite being introduced only recently, at ICE 2019, has already received a positive reaction from the market.
All of this will now be available to SoftSwiss and its partners, which also means it will be able to reach new audiences, thus strengthening Pragmatic Play’s position in the industry.
Both companies see the cooperation as a chance to grow
Yossi Barzely, Chief Business Development Officer at Pragmatic Play has expressed his excitement at the new alliance.
“We are delighted to sign out latest commercial deal, this time with SoftSwiss. We have experienced considerable success with our Live Casino product so far, and we are delighted to be able to sign another partnership that will further grow our presence in this vertical. It is also a fantastic opportunity to expand our bingo reach, as we look to continue to gain fans in this dynamic sector.”
On the other side, Ivan Montik, CEO at SoftSwiss, commented:
“We are consistently looking to add cutting edge, game-changing content to our offering, and Pragmatic Play’s products fits that criteria. Both the Live Casino and Bingo products are industry-leading, and we are very excited for a long partnership together.”
The deal is just the latest of many
SoftSwiss is not the only new partner that Pragmatic Play joined forces with in the recent months. It follows shortly after striking deals with 1xBet, Interwetten, and BetConstruct, all of them rolling out the developer’s highly acclaimed Live Casino offering.