On Monday, England had to stop their Euro 2020 qualifier twice due to monkey chants from Bulgarian fans. This marked the second time that Rahim Sterling faced racial abuse while on international duty in the Euro 2020.
In light of this, some of the England players who challenged the racists will be featured along other players in Premier League’s No Room For Racism anti-racism campaign.
The campaign comes at a time when the racism encounter in Bulgaria is still fresh in everyone’s mind. A video launch of the two-week long campaign will be broadcasted via stadium big screens this weekend.
Through the campaign, the Premier League hopes to create awareness to fans on becoming proactive against racism in football.
According to Premier League’s Interim Chief, Richard Masters, education is the most important step in combatting this scourge. He mentioned the effectiveness of community programmes held by clubs in educating the young generation on the importance of inclusion and equality.
Premier League activities to combat racism in regard to this campaign will include; reviewing offender identification, improving CCTV coverage as well as body-worn cameras. Apart from on-pitch discrimination, footballing bodies have met with Twitter to help identify racist trolls as well.
Manager Gareth Southgate and player Luther Blissett believe that domestic countries should also take charge in eradicating discrimination at domestic level. Blissett even suggests the Premier league should shame offenders on big screens during domestic matches.
Players to be featured in the campaign are Raheem Sterling, Trent Alexander-Arnold, Tammy Abraham, Callum Wilson, Son Heung-min and Teemu Pukki.