Regina Sippel has been appointed as the new CFO of Veikkaus, the national betting agency of Finland. She left her previous position at Thomas Cook in order to take over the management of Finance, Planning, and Service at Veikkaus. There will be a revision of organizational structure at Veikkaus.
Pekka Ilmivalta will continue to be an SVP, legal affairs, and CSR. Ari Aarnihuhta will continue as SVP, CIO and he will still be in charge of ICT function. Jari Heino will take over retail sales and points of sales and services.
Jarmo Kumpulainen is going to take over CSR matter and still perform the tasks of the Secretary of the Executive Team. Anna Segercrantz will oversee the procurement while Joni Hovi will be a CP of Customer Relations Management in the company’s New Bussiness function.
Veikkaus updated its guidelines and now it contains a responsibility metric that tracks addictions in its reward system.
“Responsible values are integral to all of Veikkaus’ services. We have been steadily evaluating the emergence of problematic gambling trends,” Olli-Pekka Kallasvuo, chair of the board said.