Roar Digital, the joint venture between MGM Resort and GVC Holding, reached an agreement with Buffalo Wild Wings, the American chain of sports bars and restaurants, which will allow both parties to offer sports betting services to their customers throughout the country.
Under the terms of the agreement, Buffalo Wild Wings may use the BetMGM digital gaming platform, owned by Roar Digital, for the public to place bets in locations located in those states where permitted by regulators.
The new association entered into force on September 5 and was inaugurated with the launch of a totally free and consumer-oriented football game, just at the beginning of the National Football League season.
Both parties will work in several collaborations, both in MGM properties and in sports betting houses. One of them is the Buffalo Wild Wings sports bar, which will be opened in 2020 at Mandalay Bay in Las Vegas.
They also plan to start a sports betting test program in New Jersey, which seeks to expand to other states as the legislation allows.
Adam Greenblatt, the executive director of Roar Digital, commented:
“Buffalo Wild Wings is a perfect complement to our best sports bets and iGaming products, as they are leaders in offering exciting and innovative experiences during game day.”
Greenblatt is also convinced that:
“This multi-year relationship will be strengthened as states adopt sports betting regulations, with strategies already implemented to boost customer adoption, commitment and loyalty.”
For his part, the president of Buffalo Wild Wings, Lyle Tick, commented:
“This is a historical relationship between two brands of preeminent experience that puts us in a position to innovate the current experience of watching sports to provide the best of sports games to our guests.”
Buffalo Wild Wings had already made a similar partnership last year when it launched a brand fantasy football game with DraftKings.