The UK’s Advertising Standards Authority (ASA) banned a Sky Bet television advertisement for being unrealistic.
Sky Bet’s ad features sports commentator Jeff Stelling and appeared in August of last year.
In the ad, Stelling said,
“spark your sports brain and roll all the possibilities into one bet. Three red cards, seven corners, five goals: let’s price that up … How big is your sports noggin?”
The ASA, a watchdog agency, said the Sky Bet mislead television viewers in the ad. They also took issue with the ad’s use of Stelling who is seen as an authority figure on sports.
In a statement, the ASA said,
“we considered that this gave consumers an unrealistic and exaggerated perception of the level of control they would have over the outcome of a bet and that could lead to irresponsible gambling behavior. We therefore concluded that the ad breached the Code.”
British betting companies have been under fire from advocates and politicians for preying on vulnerable problem gamblers.
In December, the gambling industry agreed to a voluntary ban of all betting advertisements during sports games and events in the summer of 2019. The Committees of Advertising Practice also increased restrictions on the ads of gambling companies in February.