SOFTSWISS is the inventor of powerful software solutions for the management of online casinos and betting platforms in Belarus. It has announced its entrance to a new phase for rebranding. The company has its main idea to reflect the current position of the brand in the existing market. It is maintaining its uninterrupted commitment to becoming one of the leading software providers in the global iGaming industry. With the change of its brand’s visual identity, SOFTSWISS is on its way to initiate another chapter in the corporate evolution journey that started in July 2009.
As a widely acclaimed iGaming brand, SOFTSWISS is based on value. It has gained immense experience for over a decade in the industry. This brand is one of the first companies offering gambling software that has embraced cryptocurrencies. Hence, it has become the leader in the development of advanced technological solutions. The logo of the company is having a recent update, which is reflecting a fresh and contemporary look. It is correlating with its continuous expansion in the market and marking evolution for over many years.
One of the major aspects of rebranding can be seen in the logo text format of SOFTSWISS. It is now specifically spelled in capital letters.
The idea of this logo is to show the exponential growth of the brand. At the same time, it is also adhering to the values of the brand and its positioning as a more innovative leader in the iGaming market.
The Belarus-based aggregator has always been popular for its aim to deliver the most secure and reliable solution to its partners. Now, it will be able to convey these valuable resources through its upgraded visual identity.
The brand image of the company will also be reflecting some of the important lessons from the past. At the same time, it will deliver a tribute to the main secret of its success, which is – its team.
As a reminder, SOFTSWISS appeared in the online gaming market in 2009. It has evolved from a small software development start-up with several employees to a leading international iGaming brand within a few years. The group now has more than 700 top-quality experts across the world. They have offices in Belarus, Poland, and Malta.
Another important aspect of its rebranding is the product portfolio of the company. It now includes the Sportsbook Platform, Crypto Casino Solution, Affilka Platform, Game Aggregator, and Managed Services, along with the Online Casino Platform.
Ivan Montik, the founder of the SOFTSWISS, commented, “Looking back, it’s astonishing to realize how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village.”
Montik also said that SOFTSWISS’s brand-new look would represent the constant desire of the company for innovation and development. The new visual pattern and the unified image are the secrets to it. With this new appearance, the brand will be able to communicate with a much clearer positioning, while the slight logo change will be showing that the iGaming leader is staying loyal to its origin.