JDigital, Spanish igaming operator association has projected a line of changes to the code of conduct that rules betting advertising in the market, in addition with an absolute ban on betting adverts during live televised sports events, which are due to come into force in January 2020.
Spanish gambling regulator Dirección General de Ordenación del Juego (DGOJ) has embraced the changes, which include new rules for all forms of advertising, promotion, sponsorship and other commercial communications. They are due to come into effect from 15 January, 2020.
Improvements to the code include three principles related to ethics, particularly truthfulness, responsible gambling and the protection of minors.
Significant new measures include an absolute restriction on gambling ads during live broadcasts of sporting events, while welcome bonus offers will now be limited to a maximum of €200 (£171/$221).
In terms of ethics, the new code states that all adverts must be true, not betray users or exclude data or facts that could lead to confusion.
Licensees must also inform the DGOJ if a third party is taking on advertising on their behalf
The updated code also addresses responsible gambling in depth, meanwhile, with licensees now point to numerous measures in commercial communications and self-promotions.
Ads must not encourage obsessive gambling or invoke that playing a game would help a user enhance their economical or personal situation, nor indicate that excessive game losses would not have any results. At the same time, all ads must include a message that discourages responsible gambling.
Operators are not allowed to make credit offers to players or advise that continuous playing of a game, or the skill of the player, would enhance their chances of winning.
Licensees should not stimulate constant gaming, or suggest that players would be rewarded for compulsive behavior. The DGOJ gave a stress on forbiddance on advocating uncontrolled gambling or risks.
Active professional athletes will not be allowed to emphasize in adverts or self-promotions, while all ads must have an age limit warnings, whereby they make clear that only over-18s are permitted to gamble.
The DGOJ went more into depth on conserving minors form betting-related harms, setting out a number of measures for adverts and similar materials.
Ads must not recommend that minors can play or place wagers, present a bet or betting slip as a gift a child can receive, include people under 25 or be focused at children under 18. Operators should also ensure adverts to not state that playing a game is a sign of maturity or passage to adulthood.
The code also said adverts must not directly or indirectly encourage minors to play a game, nor jeopardize their connection with adults, such as parents or teachers – so that they can play the game. In addition, ads must not include any visual, sound, verbal or written elements particularly focused at children.