Twitter will include pinned tweets and short descriptions to a portion of the trending topics on its service to assist individuals with understanding why they’ve gotten popular. In a blog entry reporting the news, the organization said it would quickly begin adding representative pinned tweets to certain topics in the iOS and Android applications, and that these will be eventually coming to Twitter on the web soon. Descriptions will turn out in the coming weeks, Twitter said.
As per Twitter, the new component is structured to some extent to help the 500,000+ individuals who tweeted “why is this trending?” throughout 2019. Even though the trending topics area is intended to give users an overview of what individuals (and bots) are discussing on the service, in actuality, it’s frequently loaded up with tweets from individuals befuddled regarding why a topic is trending in the first place.
Twitter says the pinned tweets will be chosen by a combination of algorithms and human curation, and that trending description will be altogether human-curated. Algorithms will be utilized to attempt to prevent spammy or abusive tweets from being pinned to a trending topic.
The service’s trending section has likewise gone under frequent criticism for assisting with spreading misinformation. NBC News noticed that in the past pro-Saudi Arabia talking points have trended because of help from bot accounts. Hashtags identified with QAnon conspiracy theories have likewise shown up in the section (Twitter has since said it will forbid these from being featured as trending topics). Getting topics to trend on Twitter can help a message to spread online, making the area a section a battleground for malicious actors.
Twitter isn’t the main service to have had trouble with a trending section. In 2018, Facebook eliminated its trending topics section in the wake of facing years of criticism for its job in spreading misinformation and manipulating stories.
The organization has since propelled a dedicated news tab, including stories curated by a team of human editors.
Twitter said the new representative tweets and trending topic descriptions will be accessible in Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, the United Kingdom, the United Arab Emirates, and the United States.