UFC, the Ultimate Fighting Championship a well-known competition of mixed martial arts has decided to dabble in betting. The UFC representatives announced their own betting product, the UFC Event Center. It has been realized as a part of the partnership deal with IMG Arena.
UFC Event Center will feature live betting for every fight that has been organized by UFC.
More than IMG’s 300 operators will be running the show and UFC’s official data feed will be covered by sportsbooks and gambling operators worldwide.
“The UFC Event Centre and its official data feed will be a game-changer for how UFC fans engage with our events through sportsbooks and gaming operators,” UFC President Dana White said. “We have the most passionate, die-hard fans of any sport, and they’re going to love the option to place bets live during a fight.
“Betting operators are also going to love this product because, unlike other sports, UFC has no offseason. The action will be non-stop for fans and sportsbook operators.”
Freddie Longe, executive vice president, and managing director of IMG Arena said the strength of the UFC brand made the partnership a great deal for his company.
“The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers,” Longe explained. “Through this partnership with UFC, we have been able to develop official products that will help unlock significant value for both UFC and our global sports betting partners.”