UK operators are rejoicing over a solution to the recent ban on credit card use during online gaming. It is called Easy Payment Gateway, a payment and fraud management services aggregator.
Encompassing a selection of 240 banking payment methods, the wide range of choices could help operators retain customers while growing their market share.
Alex Capurro, founder of Easy Payment Gateway commented,
“The British Government’s decision has already caused losses for large gambling companies. The imminent ban and uncertainty whether debit cards will be affected shows the need to find alternatives.”
Easy Plan and Easy Integration
The convenient platform is easily integrated into a website, allowing for the development of regular customer lists — known as whitelists. Clients get a better payment user experience and are spared the verification process.
Online gaming sites are now expected to evaluate all their options on time to make a smooth switch before the credit card ban comes into effect.
More possibilities for making deposits and getting refunds will help maximize the customer conversion ratio and foster loyalty.
Capurro further observed:
“The faster and easier the payment for the client, the more possibility this business will have to make them loyal. Gambling customers tend to be very recurrent. It is essential to facilitate payment.”
The newly-set system will likely be more agile and intuitive. The more complicated the procedure, the greater the chances of causing a distrust and abandonment on the part of the potential consumer.
If the user does not have to navigate through different windows, the chances of retention are bigger.