Kindred Group, the company that owns Unibet, has signed a deal that will see its brand Unibet become an authorized betting of the National Basket Ball Association in North America.
The brand will have access to the league as well as NBA betting data across mobile and online platforms in America throughout the current season.
Besides, Unibet will collaborate with the NBA in other projects geared towards protecting the NBA’s integrity.
According to Manuel Stan, the Kindred Group is happy to work with the NBA, as the newfound collaboration will add value to the firm’s current first-class customer experience, thanks to the NBA’s league and betting data.
He also added that the firm shares in the NBA’s goal to create a sustainable and legal sports betting market.