Three months later the online casino launch in New Jersey, Kindred Group (previously Unibet Group) launches its first US online sports betting offering under the Unibet brand. The sportsbook launch will trigger the inauguration of a significant marketing push focused on the start of the new season. The inauguration is part of the partnership with Hard Rock Hotel & Casino Atlantic City and follows the launch earlier this year of a full range of first-class casino products. Kindred Group successfully secured a Casino Service Industry Enterprise License in New Jersey together with Hard Rock Hotel & Casino Atlantic City in 2018 and have since been preparing for this important step.
Manuel Stan, SVP Kindred US says:
“We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience. To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader in the US market is a great feeling”,
“We are also very pleased to extend the strong bond we have with Kambi as our sportsbook supplier, who we have worked closely with for the past 22 years in Europe and in Australia. We have been preparing very thoroughly for this moment for a long time and are ready and excited to become a part of what most likely will become the largest betting market in the world”, says Stan.
Kambi will serve as sportsbook provider for the new platform, which will operate through the NJ.unibet.com domain, and through a mobile application.
The operator added that it will support the launch with a significant marketing push, focused on the start of the new major league sports season in the US.
Kindred and the Hard Rock Hotel & Casino Atlantic City together hold a joint Casino Service Industry Enterprise License in New Jersey.