At the ongoing “New Horizons in Responsible Gaming Conference”, experts are highlighting the potential of artificial intelligence to prevent the spread of problem gambling.
Experts said AI technology could be deployed to prevent problem gamblers from gaining access to gambling. The technology could withhold online ads or recommend problem gamblers take a break from playing.
The B.C Lottery Corporation is leading the conference which is being held in the Parq Hotel and Casino in Vancouver.
Industry experts and conference attendees pointed to loyalty programs as a potential testing ground for AI technology. Loyalty programs typically incentivize more participation in gambling, but they can also be used to help protect problem gamblers.
According to the Vancouver Sun, one of the conference attendees, Katy Yam employee at Element AI said at the conference,
“if someone who signed up for the loyalty program is exhibiting signs of problem gambling based on patterns identified in algorithms of problem gamblers who voluntarily self-excluded, you can cut out marketing and communications to that person.”
Gamblers under the influence of marijuana were also a topic at the conference as the country recently legalized the drug. The conference emphasized companies’ responsibility to identify intoxicated gamblers and disallow them from gambling.
The Vancouver conference also discussed loot boxes, among other emerging trends in the gambling industry.