The upcoming ICE London event will witness Yggdrasil, the Swedish iGaming giant, announcing a publishing arm for its B2B business.
The plan is for Yggdrasil to franchise their portfolio of games and gamification tools. They will be part of advanced platform technology and Game Adaption Tools and Interface products.
The entire company ecosystem will be affected and available to future licensed customers.
The Publishing arm includes YG Franchise (platform IP licensing), YG Masters (game development and distribution program) and YG Game IP (game IP licensing)
The Head of Publishing at Yggdrasil, Bjorn Krantz, explains the excitement brewing. The new publishing business will give operators, studios and suppliers the tools, tech and knowledge to take control of their content production and distribution to create a unique player experience.
“This ground-breaking global licensing business significantly changes our and the industry’s approach to content creation, publishing and distribution.”
In a very short space of time, Yggdrasil has become well-known for highly innovative online gaming content, platform and software solutions. Now it is taking this to another level altogether.
Of note, Yggdrasil announced recently the successful obtaining of B2B software license by Isle of Man Supervision Commission.
CEO, Fredrik Elmqvist, said that the company was highly regulated and highly compliant in every major jurisdiction ever since the business began. In fact, the company takes great pride in adhering to regulatory best practice and places great emphasis on responsible gaming.