The Belgian Gaming Commission have launched a consultation on the advertising restrictions which started from 1 June. They are looking to understand the challenges which operators face to comply with the new rulings.
The controls were introduced in order to increase protection of players after the country’s government found that online gambling advertising became “uniquitous” with more than a million players registering with licensed operators.
Advertising online casino games on television has been banned as slots are seen as promoting gambling.
Sports betting is still allowed but is restricted. Adverts for sports books have to not be shown during live Sports broadcasts though they are permitted before and during an event.
The advertising of sports betting, while still permitted across all channels, is now heavily restricted. Adverts for sports books must not be shown during live sports broadcasts, though is permitted before and after the event starts. There is also a fifteen minute window either side of programmes aimed at children or young people in which no ads can be broadcast.
The promotion of bonuses anywhere but the operator’s website have also been banned, while offers to reimburse players for losses are also prohibited.
Furthemore, players have been set a weekly spending cap of €500 per week, which can be reduced with immediate effect. They may request to increase their spending limit, though must three days before this is implemented, while a credit check must be carried out as part of the approval process.